Spalt PR Pressday Spring/Summer 2011:
On October 19. and 20. SPALT PR Oslo presented the new spring and summer
collections for the Norwegian press, bloggers and opinion leaders. The DJ
duo Miss Harmonica and StyleDevil made everyone dance, we served San
Pellegrino Sparkle with Bvlgari and Albino Armani Prosecco from Saga Wine
and delicious food from the restaurant Xich Lo. Around 180 visited SPALT PR
Oslo.

The spring and summer 2012 collections are an explosion of color and
gorgeous qualities and we are looking forward to a great new season.

Links:

http://minmote.no/index.php/minmote-bloggen/

http://oslonights.no/2011/10/23/spalt-showroom-pressweek/

Louis Vuitton Christmas event:
The French Maison Louis Vuitton presented their Christmas collection on
October 13th for the Norwegian press. The theme was Parisian Circus, which
made a colorful backdrop for the Christmas collection. From leather goods to
accessories and sunglasses, from watches to jewelry, Louis Vuitton presented
a selection of gift ideas drawn both from its emblematic products as well as
from its latest creations. Dom Pérignon 2002 and delicious canapés were
served,

End of the year holiday season gifts from Louis Vuitton – a world of
dazzling and desirable surprises.

Links:
http://www.side2.no/mote/article3250851.ece

http://minmote.no/index.php/2011/10/arets-fineste-julegave/

Spalt PR Pressday Fall/Winter 2011:
Every season Spalt PR hosts a press day for the fashion press, VIP’s and bloggers in Oslo where they get to see the new collections for the upcoming season. The press day was held at the Spalt PR showroom the 13th and 14th of April 2011.
 
We divided the press days in two; we had appointments with 17 different magazines and online publications on the 13th of April and an open press day for bloggers, VIP’s and clients on the 14th of April.
 
On Wednesday and Thursday we arranged exclusive meetings with the different magazines and online publications. Spalt PR Oslo gave each group a guided tour where they were given information about each client and the inspiration behind each collection. The press also had the opportunity to reserve items for future photo shoots. We served macaroons from Sebastion Sebastien Bruno and sparkling water and lemonade from Pellegrino.
 
For the evening event we wanted a different and more festive atmosphere in the showroom. We had a DJ playfor the guests and we used coloured lighting in the showroom. Pink champagne from Veuve Clicqout and macaroons were served for the evening event.
 
We had over 180 visitors during these two days.

Louis Vuitton Christmas Press Day

Spalt PR arranged the Louis Vuitton Christmas Press Day at the Norwegian Academy of Science in Oslo the 15th of September. Two rooms in the ancient building were made into an old family home on Christmas morning. The goal was to present the Christmas collection for the invited press. A Christmas tree and other Christmas ornaments were used as display for the exclusive products. The invited press enjoyed champagne and canapés while looking at the collection. A representative from Louis Vuitton gave the invited press a guided tour of the products and the histories behind them.

SAND chooses to work with Spalt PR Oslo.

To strengthen their relationship with the Norwegian fashion press SAND

has chosen Spalt PR as their new PR agency.

As of January 1st 2010 all information will go through Spalt PR. SAND has strong brand awareness in Norway and that combined with their innovative and timeless design will secure their growth also in the future.

-We've had experience with PR agencies, with various results. We decided to get in touch with Spalt PR after thorough research with some of Norway's most profiled stylists. In December 2009 we finalized the details and as of January1st 2010 the contract was signed and consequently saw direct results of their work. With the marked situation today we are dependent upon a PR agency to generate the buzz and get the information about the brand out there, I am confident we have found the best PR agency for us and I trust that SAND is in good hands, says Anette Qvale, Country Manager, Høyer Norge avd. Sand.

CNBC Business Leaders Award

The founder of Geox, Mario Moretti Polegato is nominated for the CNBC BUSINESS LEADERS AWARDS 2010 in the category Innovator of the Year.Spalt PR congratulates Geox with the nomination and wishes good luck at the awards ceremony in London on March 24th 2010.

www.geox.com

Clinique-launch i London

In January 2010, Spalt PR covered the launch of Clinique’s latest wonder: Even Better Clinical Dark Spot Corrector, which opts at correcting skin damages. Spalt PR escorted selected press from Sweden, Denmark and Norway to the launch in London.

www.clinique.com

Leila Hafzi shop opening in Oslo

On November 24th 2009, the stage was set for the exclusive press and VIP opening of the Leila Hafzi shop in the old Posthallen, Oslo, in cooperation with Deux Chocolatiére and Norrgavel.

DJ Strangefruit played cool music and seven models wearing Leila Hafzi dresses danced their way through the red carpet and made a spectacular show for enthusiastic photographers, journalists and VIP guests in the flash rain.

Champagne and delicious chocolates from the French Deux Chocolatiér. was served

The guests received exciting goodiebags containing Leila Hafzi look books and flyers, SVA Magazine, chocolate from Deux Chocolatiére and soap from Norrgavel, as well as giveaways from Adam og Eva and Bavaria Mini.

JC Jeans & Clothes chooses Spalt PR Oslo

JC Jeans & Clothes have chosen to work with the public relation agency

Spalt PR Oslo to strengthen the relationship with the Norwegian fashion press. The cooperation was initiated on October 22nd 2009 during the Norwegian Press Week and is set to grow stronger in time.

JC Jeans & Clothes’ Fall/Winter 2009 has a higher focus on fashion and clearly signals that JC is the best when it comes to jeans and jeans-related fashion. Karl-Johan Bogefors, the newly appointed Creative Director at JC (since May 2009), is the man responsible for the new clean and modern look.

www.jc.se

THOMAS SABO Launch at Den Franske Sal

The German jewelry brand THOMAS SABO launched their new collections for Fall/Winter 2009/2010 in the exclusive surroundings of Den Franske Sal at Nasjonalgalleriet in Oslo. THOMAS SABO presented the new product line of exclusive watches, which was a first in Norway.

The watches were beautifully displayed in the middle of the room in glass cubes, while the new Sterling Silver Collection was set upon velvet-clad tables.

Pascal by Siri Lyche, who manages the venue, treated the invitees with delicious food and sparkling drinks. Martin Hurtig from THOMAS SABO Germany greeted the guests together with product manager of the watch-line John Schlüter, and also gave inspiring presentation of the products.

Spalt PR Oslo produced and executed the event.

Celebrating 25 Years of Maxi-Cosi

The renowned car seat manufacturer, Maxi-Cosi, recently celebrated its 25th anniversary. To commemorate this the Dutch children’s product innovator invited some 70 journalists from all of Europe to Munich, Germany, for an in-depth presentation of the Maxi-Cosi Car Seat Family Concept. Spalt PR participated with selected journalists from Denmark, Finland, Norway and Sweden, and as a special treat the invites also got to see and experience a crash test of the Maxi-Cosi Car Seats Pebble and Pearl at the renown ADAC test centre in the suburbs of the German metropolis.

Hermès
When the French luxury brand Hermès opened their first Norwegian store in Oslo’s famous department store, Sten & Strøm, Spalt PR arranged all press related matters for the exclusive event. The Vice President of Hermès, and several members of the Hermès family, which have run the business for more than six generations, was present. Spalt PR arranged a special guided tour and interviews accompanied by great food and drinks. Following the event in the store, veteran coaches transported the guests to the French embassy for a continuation of the celebrations.

Thomas Sabo Press Launch
German jeweler, Thomas Sabo presented the new fall/winter 2008 collection at one of Oslos’s most exclusive locations, Annen Etage at Hotel Continental. Celebrity chef Ole Johnny Eikefjord served delicious food and drinks, while the collection was beautifully displayed in the middle of the room. Managing Director at Tomas Sabo, Ralf Mock held a short presentation and introduction of the collection. At the event an airbrush artist treated the invites to fake tattoos and all guests received personalized gifts.

Montblanc Red Carpet Collection
Etoile de Montblanc Haute Joaillerie is the name of Montblanc’s exclusive red carpet collection, which was presented in Norway for the very first during the Undorn fashion show at the new Oslo Opera House. The collection, which is worth more than 80 Million NOK, consists of 3 sets: earrings and necklaces, all covered in diamonds and featuring a specially diamond cut and encrusted version of the well-known Montblanc star.