SPALT PR —
A PROACTIVE PARTNER

We believe communications should be a living, organic, equitable collaboration between the brand itself and the agency. We thrive to be active, present, and actionable partners in reaching the goals we’ve set together. Proactiveness over reactiveness, an open dialogue with the brand’s best interest in mind. Not here just to please, rather than to be the best ally in reaching the full potential of the brand.

STOCKHOLM —
COPENHAGEN —
OSLO —
HELSINKI —

AN ORIGIN STORY

Founded 1996, Spalt PR is today one of the most prominent and influential PR agencies in the Nordics, with independent branched in Sweden, Denmark, Norway and Finland.

With the goal to increase brand awareness and impact by offering tailored and strategic communications to all brands we work with, our efforts go from event production, media buying and placement to product positioning for clients across all lifestyle, fashion and beauty categories.

Problem solvers by nature, our expertise and network is the key to achieving goals set both by our clients and our own teams, who work tirelessly to make their brands the best.

Holders of a vast portfolio of clients, that range from fashion to beauty, interiors to travel, gastronomy to entertainment and overall lifestyle, we offer local adaptation to each market we’re in as well as an overlapping Nordic strategy, that allows us to create the best path and actions for both local, upcoming clients as well as internationally positioned brands.

WE CONNECT —

… our clients with the right voices and communities through key opinion leaders, tastemakers and cultural drivers. We curate authentic, values-aligned partnerships that expand reach, drive credibility and transform audiences into engaged brand supporters.

WE BUILD —

… brand communities anchored in creativity, independence and genuine advocacy. By engaging committed personalities as spokespersons, we help brands stay culturally relevant—crucial in a landscape where Gen Z and millennials switch brands five times more often than older generations. Strong relationships create lasting loyalty.

WE HELP —

… educate editors, journalists, opinion-makers and consumers on our clients’ mission, vision and portfolio.Through storytelling, product knowledge and clear narrative frameworks, we turn complex messages into compelling, accessible communication that resonates across media.

WE ENSURE —

… that our clients are seen in the right editorial context and placed with the right media and profiles. Misaligned placements can damage reputation or dilute a brand moment, which is why local scouting, thorough vetting and precise relationship management are essential to every launch or premiere.

WE SECURE —

… a strong and lasting top-of-mind position among editors, journalists, opinion-makers and end-consumers. Through consistent visibility, strategically curated placements and an always-on press presence, we ensure that our clients’ stories are not only heard but remembered.

WE STRENGTHEN —

… image, reputation and brand awareness across the most relevant media. By positioning our clients ahead of competitors and shaping how key audiences perceive their brand, we amplify impact and build long-term authority in the market.