SPALT PR —
A PROACTIVE PARTNER

We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life. Every project we take on is an opportunity to learn, grow, and do something meaningful. We treat our clients like partners and our work like craft.

STOCKHOLM —
COPENHAGEN —
OSLO —
HELSINKI —

AN ORIGIN STORY

Founded in 1996, Spalt PR is a proudly female-owned and women-led global communications agency — shaped and propelled forward by its CEO and sole owner, Rebeckah Stensson. Through her vision and strategic leadership, Spalt has evolved into a globally recognised powerhouse built on authenticity, strategic relationships and confident execution.

Originally established in the Nordics, Spalt has grown into an international partner to leading brands across fashion, beauty and lifestyle. With a holistic and strategic approach, Spalt works across brand positioning, media relations, brand experiences, partnerships and market development — ensuring each brand connects with its audience in a meaningful and lasting way.

At its core, Spalt PR operates as both strategist and curator — guiding brands through an ever-evolving cultural and commercial landscape with precision, relevance and influence. Defined by discretion, long-term perspective and an exceptional global network, Spalt continues to shape and elevate the brands it represents worldwide.

WORK WITH US

We believe communications should be a living, organic, equitable collaboration between the brand itself and the agency. We thrive to be active, present, and actionable partners in reaching the goals we’ve set together. Proactiveness over reactiveness, an open dialogue with the brand’s best interest in mind. Not here just to please, rather than to be the best ally in reaching the full potential of the brand.

WE CONNECT —

… our clients with the right voices and communities through key opinion leaders, tastemakers and cultural drivers. We curate authentic, values-aligned partnerships that expand reach, drive credibility and transform audiences into engaged brand supporters.

WE BUILD —

… brand communities anchored in creativity, independence and genuine advocacy. By engaging committed personalities as spokespersons, we help brands stay culturally relevant—crucial in a landscape where Gen Z and millennials switch brands five times more often than older generations. Strong relationships create lasting loyalty.

WE HELP —

… educate editors, journalists, opinion-makers and consumers on our clients’ mission, vision and portfolio.Through storytelling, product knowledge and clear narrative frameworks, we turn complex messages into compelling, accessible communication that resonates across media.

WE ENSURE —

… that our clients are seen in the right editorial context and placed with the right media and profiles. Misaligned placements can damage reputation or dilute a brand moment, which is why local scouting, thorough vetting and precise relationship management are essential to every launch or premiere.

WE SECURE —

… a strong and lasting top-of-mind position among editors, journalists, opinion-makers and end-consumers. Through consistent visibility, strategically curated placements and an always-on press presence, we ensure that our clients’ stories are not only heard but remembered.

WE STRENGTHEN —

… image, reputation and brand awareness across the most relevant media. By positioning our clients ahead of competitors and shaping how key audiences perceive their brand, we amplify impact and build long-term authority in the market.