For Copenhagen Fashion Week, we created an immersive Ray-Ban experience that connected the brand’s timeless heritage with the city’s vibrant creative scene. The activation transformed a central venue into a cultural hub, blending music, fashion, and nightlife to showcase Ray-Ban as more than eyewear — a lifestyle symbol.

Guests were invited to explore curated styling moments, live performances, and interactive touchpoints designed for authentic content capture. The result was an event that attracted key editors, influencers, and cultural profiles, generating strong organic buzz across social channels and securing tier 1 coverage. By embedding Ray-Ban into CPHFW’s cultural calendar, we reinforced the brand’s relevance for a new generation while celebrating its iconic status.