Spalt PR transformed Stockholm’s Hammarbybacken into a vibrant Après Ski setting to introduce Helly Hansen’s FW24 ski collection to press and influencers. Set against the dramatic backdrop of the slopes, the event reimagined a traditional product presentation as an immersive mountain-inspired experience in the heart of the city.

The evening began outdoors with hot chocolate and a striking slope-side moment, where six skiers showcased key FW24 looks while skiing down the hill — turning the mountain into a dynamic runway. Guests were then welcomed into a cosy Tentipi tent styled as an Après Ski retreat, where Magnus from Helly Hansen presented the collection, highlighting its performance-driven design and technical innovation.

True to the Après Ski spirit, the atmosphere was playful and relaxed, with beer pong, a shotski, and plenty of opportunities for guests to mingle. Each attendee received an Après Ski shirt and hat and was invited to try on pieces from the collection, encouraging hands-on engagement and sparking strong interest from both press and influencers. The event captured Helly Hansen’s core DNA, seamlessly blending functionality, style, and an authentic passion for life on the slopes.