CHARLOTTE TILBURY

Spalt PR planned, coordinated, and executed the introduction of Charlotte Tilbury to the Swedish and Danish market, delivering one of the season’s most successful beauty launches. For the brand’s official regional debut, we partnered with NK on an exclusive activation, including a press and influencer–driven pre-opening event, a curated pop-up experience for consumers and industry, and targeted interview placements across print and online media.

The launch generated immediate impact, earning recognition as one of the most successful launches of the season and achieving the first week’s sales target within the first eight hours of opening.