ACO

Spalt PR supported ACO in amplifying its brand presence with the launch of ACO Protect, a new skincare line designed to strengthen and protect the skin barrier, alongside the introduction of ACOline, a mobile skincare guide offering personalized advice to consumers.

In a highly competitive skincare market, the objective was to clearly communicate the unique benefits of ACO Protect while driving engagement with ACOline. Spalt PR delivered a multi-channel campaign anchored by a standout activation: an interactive telephone kiosk at Odenplan in Stockholm, enabling consumers to connect directly with ACOline and receive real-time, tailored skincare guidance.

The launch generated strong engagement and visibility, positioning ACO as a forward-thinking innovator in skincare. The telephone kiosk activation attracted significant foot traffic and sparked widespread interest across both media and social channels.