For the launch of the new balance 204l, we created a 360° presence across copenhagen fashion week, ensuring the shoe was visible on the runway, in the streets, and at the heart of the city’s cultural scene. the activation began on the caro editions runway, where the 204l was styled exclusively for the ss26 show with custom charms to reflect the collection’s refined utility and understated technicality. it continued with a citywide editorial by sascha oda, featuring models klara kristin and haddy styled by rikke wackerhausen, shot in iconic copenhagen locations and shared across leading media. to anchor the launch in community, we opened a three-day new balance pop-up café with atelier september at nytorv square, serving wine and tomato-inspired treats to guests, press, and the public. by combining runway visibility, cultural storytelling, and an open community touchpoint, the new balance 204l was celebrated as both a fashion moment and a lifestyle statement — proving the impact of a full 360° activation strategy at CPHFW.